Service Structure and Usage Guide

Service Structure

PlayCamp service is built on the flow of “Game Registration → Campaign Operation → Settlement” with a role-based permission system. Game companies can run campaigns themselves in the console, or hand off a campaign to PlayCamp with a single application form.

Roles and Permissions

Role	Description
Studio Master	The highest authority managing games, campaigns, coupons, settlements, and accounts
Studio Sub	Handles operational tasks for games authorized by the master, such as campaigns and coupon management
Creator Master	Channel or brand owner who is the main participant in campaigns and settlements
Creator Sub	Team member or manager assisting with operations
General Member/Non-member	Basic features like coupon usage, campaign participation, and viewing public information

Campaign Types

Type	Performance Criteria	Integration
Creator Code-Linked	Payments linked through Creator Code entry or the in-game cheer feature (broadcasts or video views alone are not counted)	In-game code entry point + server-to-server (S2S) integration required
Fixed Mission	Pre-agreed mission achievement conditions	Not required
Event	Achievement conditions in the pre-agreed event plan	Not required

The three types can be combined, and other arrangements can be discussed.

Service Usage Flow

Hand off to PlayCamp (Application)
Run it yourself in the console

Send an application

Send your application to contact@playcamp.io. The four required items are game title, platform, region, and marketing budget. Campaign type, preferred timing, and goals are discussed together.

First reply

PlayCamp sends a first reply within 3 business days.

Contract and campaign start

Campaigns can start within 2 weeks of signing the contract. The minimum campaign term is 3 months, and a deposit (KRW 5,000,000 by default, remaining balance refunded after the campaign, adjustable depending on circumstances) is paid; the timing and method of payment are provided at the time of contract.

Operated by PlayCamp

PlayCamp handles creator search → custom landing → custom proposal outreach → campaign creation and dashboard.

Settlement

The game company settles with a single invoice. Creator Code-Linked campaigns are settled monthly; for Fixed Mission and Event campaigns, the timing and method of payment are provided at the time of contract.

Campaign Lifecycle

Stage	Description
Draft	Campaign setup, game integration
Pending	Publication status and exposure timing management
In Progress	Creator participation, contribution achievement, coupon usage
Settlement	Points and rewards review and confirmation
Completed	Campaign finished

Platform

For Developers

For Creators

Service Structure and Usage Guide