What is PlayCamp?
PlayCamp is a creator economy platform designed to build an ecosystem where game developers and creators grow together. It connects game developers, creators who promote games, and users who play games within a single economic sphere, with the goal of “a world where play becomes value.” Game companies can hand off a creator campaign to PlayCamp with a single application form. PlayCamp handles creator search, a custom landing page, custom proposal outreach, campaign creation and dashboard, and settlement, and the game company settles with a single invoice.Current Issues
- Superficial promotions from big-name creators who have little real understanding of the game.
- One-off campaigns that fail to communicate the game’s true appeal.
- A structure where the contributions of genuine, passionate players are not properly rewarded.
Solution
- Build a creator ecosystem dedicated to each game.
- Have creators with deep knowledge and history of the game lead the promotion themselves.
- Enable regular players to help grow the game’s player base and earn fair rewards in return.
- Track and reward every contribution transparently through a Boost Code system.
Key Features
SDK & API
An SDK&API that connects gameplay data with creator tools, transforming each play session into a meaningful experience.
Revenue (Circular Economy)
A transparent revenue model where developers, creators, and gamers share value generated from engagement and virality.
Analytics (Data-Driven Virality)
AI-powered analytics that drive viral growth for games and creator content.
Creator Tools
Tools that enable creators to easily produce and share game content.
Campaign Types
The three types can be combined, and other arrangements can be discussed.
Boost Code System
The Boost Code System is PlayCamp’s signature mechanism:- Users enter their favorite creator’s code when making in-game purchases, or designate the creator through the cheer feature
- A percentage of the payments linked this way is distributed to the creator (broadcasts or video views alone are not counted)
- Users contribute to fandom activities at no additional cost
- Creators experience their influence translating into actual sales and settlements
Apply for a Campaign (Managed by PlayCamp)
1
Send an application
Send your application to contact@playcamp.io. The four required items are game title, platform, region, and marketing budget. Campaign type, preferred timing, and goals are discussed together.
2
First reply (within 3 business days)
PlayCamp sends a first reply from contact@playcamp.io within 3 business days.
3
Contract and campaign start (within 2 weeks of contract)
Campaigns can start within 2 weeks of signing the contract (all types). The minimum campaign term is 3 months, and a deposit (KRW 5,000,000 by default, remaining balance refunded after the campaign, adjustable depending on circumstances) is paid; the timing and method of payment are provided at the time of contract.
4
Operated by PlayCamp
PlayCamp handles creator search → custom landing → custom proposal outreach → campaign creation and dashboard → settlement.
Core Values
- Expand Game Reach: Extend your game’s reach through the activities of users who understand the game well
- Maximize Creator Value: Create an environment where creators receive appropriate rewards for their content
- Natural Content Conversion: Seamlessly transform gameplay into shareable content
Get Started
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