Campaign Creation and Management

Campaign creation and management is the core feature for developers to design and operate marketing activities on PlayCamp. A campaign is defined as a marketing/promotion unit conducted with creators based on a specific game, with each campaign having independent budget and goals.

Campaign Creation Flow

Basic Information Entry

Enter campaign name, description, period, budget, and participation method (immediate/selective). Budget is entered in the designated currency.

Contribution Settings

Define which metrics (video count, views, game traffic, payment amount, etc.) to reflect in rewards and at what ratio.

Coupon/Reward Policy Settings

Set up coupon and reward policies.

Eligibility Settings

Set creator participation conditions.

Final Review

Review settings and create the campaign.

Campaign Lifecycle

Created campaigns go through the following states:

State	Description
Draft	Campaign settings in progress
Pending	Waiting for publication
In Progress	Creator participation and activities ongoing
Settlement	Performance aggregation and settlement processing
Completed	Campaign finished

When a campaign is in progress, structural settings cannot be changed, and only limited areas such as display information and participation approval can be modified.

Dashboard

The dashboard allows you to check:

Real-time performance by campaign
Budget consumption status
Creator participation status
Expected settlement amount

After the campaign ends, you can review and finalize settlement data, and keep records for future campaign design and comparative analysis.

Platform

For Developers

For Creators

Campaign Creation and Management