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Campaign Creation and Management

Campaign creation and management is the core feature for developers to design and operate marketing activities on PlayCamp. A campaign is defined as a marketing/promotion unit conducted with creators based on a specific game, with each campaign having independent budget and goals.
You can also hand off a campaign to PlayCamp instead of creating it yourself. See Developer Qualification for how to apply.

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Campaign Types

The three types can be combined. Only Creator Code-Linked campaigns require game integration (a code entry point + server-to-server integration).

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Campaign Creation Flow

1

Campaign Type Selection

Choose Creator Code-Linked, Fixed Mission, or Event, or combine them.
2

Basic Information Entry

Enter campaign name, description, period, budget, and participation method (instant/approval-based). Budget is entered in the designated currency.
3

Contribution Settings

Define which metrics to reflect in rewards and at what ratio, according to the reward criteria for the selected type (table above).
4

Coupon/Reward Policy Settings

Set up coupon and reward policies.
5

Eligibility Settings

Set creator participation conditions.
6

Final Review

Review settings and create the campaign.

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Campaign Lifecycle

Created campaigns go through the following states:
When a campaign is in progress, structural settings cannot be changed, and only limited areas such as display information and participation approval can be modified. To change the period or budget, contact contact@playcamp.io.

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Dashboard

The dashboard allows you to check:
  • Real-time performance by campaign
  • Budget consumption status
  • Creator participation status
  • Expected settlement amount
After the campaign ends, you can review and finalize settlement data, and keep records for future campaign design and comparative analysis.