Joining Campaigns
Campaign participation is the process by which creators officially join a specific game’s marketing activities. Campaigns are created for each game, and only creators who meet pre-defined eligibility criteria such as platform, subscriber count, and average views can participate.Campaign Participation Process
1. Find a Campaign
- Check the list of active campaigns on the PlayCamp dashboard
- Review games of interest and reward conditions
- Confirm campaign eligibility requirements
2. Apply to Participate
- Click the ‘Join’ button for your desired campaign
- Review campaign guidelines and mission requirements
- Complete participation application (automatic approval or studio review required)
3. Recruit Boosters
- Recruit boosters through in-game and creator activities
- Earn monthly rewards based on boosters’ payment amounts
Participation Methods
| Method | Description |
|---|---|
| Immediate Participation | Creators who meet the specified criteria can confirm participation immediately without separate approval |
| Selective Participation | After applying for participation, activities can only begin after the studio’s review and approval |
Approval results for selective participation campaigns are provided through the dashboard and notifications.
Boost Code System
What is a Boost Code?
A unique code for each creator that distributes revenue to the creator when users enter it during in-game payments.How to Use Boost Codes
- Include boost code in video descriptions
- Announce boost code during live streams
- Share boost code in community posts
Booster Registration
- Users can directly search for and designate a creator as their booster in-game
- Entering a boost code automatically registers the user as the creator’s booster
- If using another creator’s code, changes to the last used code’s creator
Revenue Structure
Payment amounts from boosters (users) who boost creators accumulate, and N% of the payment amount is credited as creator rewards.The creator’s N% varies by campaign and is set by the studio creating the campaign.
Campaign Guideline Compliance
Required Compliance Items
- Include game title/description text and hashtags when uploading videos
- Comply with advertising disclosure requirements (“Paid promotion”, “Sponsored”, “AD”, etc.)
Prohibited Items
- False/exaggerated advertising
- Disparaging other games or inappropriate comparisons
- Creating/distributing content violating platform terms of service
- Abuse activities (idle streaming, fake viewers, etc.)
- Illegal/fraudulent activities (hacks/cheats, account sharing, etc.)
- Copyright-infringing content
Restrictions
Booster Attribution Principle
- When payment occurs after booster registration, 100% attributed to the creator registered at payment time
- When changing creators, revenue from after the change goes to the new creator
- When changing boosted creator, existing registration score is cancelled (deducted) and granted to new creator
Abuse Prevention
Actions
- When abuse is confirmed, related contributions and rewards are recovered
- Adjustments possible regardless of whether settlement has been finalized
- For repeated and serious violations, legal action or claim for damages may be pursued