Joining Campaigns

Campaign participation is the process by which creators officially join a specific game’s marketing activities. Campaigns are created for each game, and only creators who meet pre-defined eligibility criteria such as platform, subscriber count, and average views can participate.

Campaign Participation Process

1. Find a Campaign

Check the list of active campaigns on the PlayCamp dashboard
Review games of interest and reward conditions
Confirm campaign eligibility requirements

2. Apply to Participate

Click the ‘Join’ button for your desired campaign
Review campaign guidelines and mission requirements
Complete participation application (automatic approval or studio review required)

3. Recruit Boosters

Recruit boosters through in-game and creator activities
Creator Code-Linked campaigns: Earn monthly rewards based on boosters’ payment amounts
Fixed Mission and Event campaigns: Earn rewards according to the pre-agreed mission or event achievement conditions

Participation Methods

Method	Description
Instant Participation	Creators who meet the specified criteria can confirm participation immediately without separate approval
Approval-based Participation	After applying for participation, activities can only begin after the studio’s review and approval

Approval results for approval-based participation campaigns are provided through the dashboard and notifications.

Boost Code System

What is a Boost Code?

A unique code for each creator. When users enter it during in-game payments or designate the creator through the in-game cheer feature, revenue from the payments linked this way is distributed to the creator. Broadcasts or video views alone are not counted.

How to Use Boost Codes

Include boost code in video descriptions
Announce boost code during live streams
Share boost code in community posts

Booster Registration

Users can directly search for a creator in-game and designate them through the cheer feature
Entering a boost code automatically registers the user as the creator’s booster
If using another creator’s code, changes to the last used code’s creator

Revenue Structure

Payment amounts from boosters (users) who boost creators accumulate, and N% of the payment amount is credited as creator rewards.

The creator’s N% varies by campaign and is set by the studio creating the campaign.

Campaign Guideline Compliance

Required Compliance Items

Include game title/description text and hashtags when uploading videos
Comply with advertising disclosure requirements (“Paid promotion”, “Sponsored”, “AD”, etc.)

Prohibited Items

If the following actions are confirmed by evidence, graduated measures may be applied in the order Warning → Activity Hold → Settlement Hold → Campaign Exclusion under the Operating Policy. Default prohibited actions follow the Operating Policy, and campaign-specific additions are provided in the campaign guide.

False/exaggerated advertising
Groundless disparagement of other games (fact-based, legitimate criticism is not subject to penalties)
Creating/distributing content violating platform terms of service
Abuse activities (idle streaming, fake viewers, etc.)
Illegal/fraudulent activities (hacks/cheats, account sharing, etc.)
Copyright-infringing content

Restrictions

Booster Attribution Principle

When payment occurs after booster registration, 100% attributed to the creator registered at payment time
When changing creators, revenue from after the change goes to the new creator
When changing boosted creator, existing registration score is cancelled (deducted) and granted to new creator

Abuse Prevention

Actions

When abuse is confirmed, related contributions and rewards are recovered
Adjustments possible regardless of whether settlement has been finalized
Violations are subject to the graduated measures in the Operating Policy (Warning → Activity Hold → Settlement Hold → Campaign Exclusion)

Platform

For Developers

For Creators

Joining Campaigns