Drive real results
with game creators
PlayCamp is a game marketing platform that drives everything from real user acquisition to revenue growth, together with game creators.
Esther Bunny Pop Girl
Picorea, Inc.
OVERKILL
OVERKILL Studio
Black Island : Merge War
Modle Studios Inc.
Campaigns creators are
joining now
If you're a creator, join a campaign right now!
OVERKILL
Launches June 27. A new Roblox team shooter — be first to bring the firefight to your channel.
Genre
Shooter · Roblox
Period
06.16 - 07.31
Reward
₩10,000,000
Esther Bunny Pop Girl
A casual 3-match puzzle based on the lovely Esther Bunny IP. Easy controls and quick pacing make it effortless to enjoy.
Genre
Puzzle · Mobile
Period
04.03 - 07.26
Creator share
30%
Black Island : Merge War
More than simple merging — expand your island, train your army, and wage fierce strategic battles.
Genre
Other · Mobile
Period
04.28 - 07.27
Creator share
40%
OVERKILL
Launches June 27. A new Roblox team shooter — be first to bring the firefight to your channel.
Genre
Shooter · Roblox
Period
06.16 - 07.31
Reward
₩10,000,000
Esther Bunny Pop Girl
A casual 3-match puzzle based on the lovely Esther Bunny IP. Easy controls and quick pacing make it effortless to enjoy.
Genre
Puzzle · Mobile
Period
04.03 - 07.26
Creator share
30%
Black Island : Merge War
More than simple merging — expand your island, train your army, and wage fierce strategic battles.
Genre
Other · Mobile
Period
04.28 - 07.27
Creator share
40%
Reward creators for every bit of value they bring to your game — the PlayCamp way
Kick off your campaign with no upfront cost
Find creators to keep your game in the spotlight, long-term.
Why is traditional game marketing getting less effective?
Rising UA costs and one-off sponsorship structures make real performance hard to measure, and sustainable user acquisition is hitting its limits.
PROBLEM 01
Rising user acquisition costs
Ad spend keeps climbing, but the users and results it brings in aren't growing as expected.
PROBLEM 02
Limits in conveying the game experience
Short ads alone can't fully convey a game's core fun and play experience.
PROBLEM 03
Disconnected one-off sponsorships
One-off, ad-centric campaigns make it hard to build long-term relationships with creators.
PROBLEM 04
The limits of judging by follower count
Selecting purely by follower count makes it hard to find creators who truly understand and convey the game.
Run game marketing on
real results, starting now
Track transparently who actually drove revenue and which campaigns delivered results.
BEFORE
Traditional creator marketing
It's hard to know who drove results, and difficult to verify real revenue contribution after a campaign.
Reach
Reach · Views
1.2M
View-based · measurable
Conversion
?
Estimates only
Attributed Revenue
?
Not trackable
ROI
Return on Investment
?
Not calculable
BENCHMARK · Reference
Results from the same structure
Verified by real user acquisition and revenue — not view counts. Results from external campaigns run on the same creator attribution structure PlayCamp uses.
Casual Puzzle case
BENCHMARKRevenue growth of a same-structure campaign (ref.)
Collectible RPG case
BENCHMARKRevenue growth of a same-structure campaign (ref.)
* Actuals from external campaigns run on the same attribution structure PlayCamp uses — reference figures, not PlayCamp's own results.
CREATOR COST
1~3%
Even when revenue grows sharply,
creator cost stays around 1–3% of total revenue.
The bigger the results, the steeper the ROI — most of the revenue growth goes to the game studio.
1~3%
CREATOR COST
Even when revenue grows sharply,
creator cost stays around 1–3% of total revenue.
The bigger the results, the steeper the ROI — most of the revenue growth goes to the game studio.
Manage campaign performance
at a glance
PlayCamp isn't just a platform that connects creators. From campaign creation to participation, content response, and revenue, it's designed to manage the entire operation on data.
See your campaign status at a glance
Active campaigns, participating creators, content uploads, settlement data — check all key operational info on a single screen in real time. Never miss the flow of campaign progress and performance.
Unified settlement
Manage scheduled payouts and completed payments together on one screen.
Live widgets
See active campaigns, participating creators, and upload status live on one screen.
Custom views
Filter by period, game, or campaign to pull exactly the data you need, fast.
Analyze creator participation and content performance
Measure performance with real user engagement and revenue data, not just views or impressions. See in data which creators and content actually drove results.
Creator comparison
Compare reach, conversion, and attributed revenue across creators at a glance.
Per-platform analysis
Analyze channel scale and activity across YouTube, Twitch, and more.
Per-content ROI
Measure ROI per piece of content to sharpen follow-up campaign decisions.
Manage creator participation flow with ease
Manage creators' active status and content participation flow in real time. Analyze per-platform activity and channel scale to fine-tune your operations.
Stage pipeline
Manage by stage: pending approval → active → complete.
Activity monitoring
Monitor each creator's activity and response speed in real time.
Unified alerts
Bring applications, approvals, and completions into one alert center.
With PlayCamp, at zero cost
validate your creator campaigns
Creator fees and settlement are on PlayCamp.
Run a campaign first, burden-free, and just check the real revenue contribution.
Frequently asked questions
We have gathered the questions we hear most while studios consider getting started.
PlayCamp is a game marketing platform that matches game studios with creators, automatically attributes the user acquisition and revenue generated per video, and shares the resulting revenue. It runs in three stages: matching (PLAY) – campaign operation (CAMP) – settlement (SETTLE).
Signing up and registering or joining campaigns are all free. PlayCamp settles its fee according to an agreed Revenue Share structure when the revenue generated by a campaign is settled. There are no upfront deposits or prepaid ad spend.
Studios register campaigns, get matched with the right creators, and track per-video performance and revenue in real time. Creators join active campaigns, receive a unique Supporter Code, and are automatically paid from the revenue generated through their content.
Click [Sign up] at the top right of playcamp.io and choose Studio or Creator to register, then register or apply to campaigns in the console (console.playcamp.io). After signing up, a manager is assigned to support you through your first campaign.
See more FAQs
Get in touch
If you're evaluating PlayCamp or want to run a pilot campaign, reach out anytime. We reply within 24 hours.
Whether you're a game studio looking to expand reach or a creator seeking an exciting partnership, we'll help you realize new possibilities.
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