> ## Documentation Index
> Fetch the complete documentation index at: https://playcamp.io/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaign Creation and Management

> How to design and operate marketing activities on PlayCamp

## Campaign Creation and Management

Campaign creation and management is the core feature for developers to design and operate marketing activities on PlayCamp. A campaign is defined as a marketing/promotion unit conducted with creators based on a specific game, with each campaign having independent budget and goals.

## Campaign Creation Flow

<Steps>
  <Step title="Basic Information Entry">
    Enter campaign name, description, period, budget, and participation method (immediate/selective). Budget is entered in the designated currency.
  </Step>

  <Step title="Contribution Settings">
    Define which metrics (video count, views, game traffic, payment amount, etc.) to reflect in rewards and at what ratio.
  </Step>

  <Step title="Coupon/Reward Policy Settings">
    Set up coupon and reward policies.
  </Step>

  <Step title="Eligibility Settings">
    Set creator participation conditions.
  </Step>

  <Step title="Final Review">
    Review settings and create the campaign.
  </Step>
</Steps>

## Campaign Lifecycle

Created campaigns go through the following states:

| State           | Description                                       |
| --------------- | ------------------------------------------------- |
| **Draft**       | Campaign settings in progress                     |
| **Pending**     | Waiting for publication                           |
| **In Progress** | Creator participation and activities ongoing      |
| **Settlement**  | Performance aggregation and settlement processing |
| **Completed**   | Campaign finished                                 |

<Warning>
  When a campaign is in progress, structural settings cannot be changed, and only limited areas such as display information and participation approval can be modified.
</Warning>

## Dashboard

The dashboard allows you to check:

* Real-time performance by campaign
* Budget consumption status
* Creator participation status
* Expected settlement amount

After the campaign ends, you can review and finalize settlement data, and keep records for future campaign design and comparative analysis.